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Bradley B. Foust, Logisoft Interactive, Rochester, NY, 07-Apr-03

I am always looking back at where things started and where things are going especially as it plays to the Internet and eCommerce. Since that is my focus I design and manage a variety of eCommerce and Internet Sites that all started out in my hands.

Over time as goals of my sites change I often find myself digging through old documents and old design to see where we are going in comparison to where we were.

In a few cases I find that we go back and forth between ideas based on poor decision making or lack of follow through on our reasoning. This is very troubling to me and I am always looking for ways to correct this in process and in understanding. However, my efforts are usually squashed by the economic effects against the sites and the immediate need for revenue.

I am happy to say that more frequently I see a trend toward forward progress. Almost all sites I work on start in one of two places: Total eCommerce or Total Branding. Neither of these work after a year. Even those clients who marketing and sales team for the normal channels come and go the trend remains the same.

There has to be a balance between the two. How to sell products quickly without sacrificing brand. I have been reading and watching to see how everyone does this and I think out of luck I have managed to get into the flow that works.

I have noticed a cyclical trend between ecommerce and branding. You will see periods of strong sales and product introductions then periods of strong brand building and recognition. I metaphorically look at my own habits as I sit in front of the TV hoping that the new Fall Lineup will make owning cable worth while.

Now relating this all back to Archiving Experience Design, is that I think it is critical to growth to know your past. It is a measure of excellence. How do you know you have done well? You need a comparison and you need to see the design as a whole and a big piece that people forget is where the design came from.

The Internet doesn't have a long past in comparison to other medias but its growing exponetially to become their equal; destined to overtake them. If we don't know we are making the right moves forward, we might as well spend out time and money to convince people to turn off their computers and read.


Challis Hodge, Chicago Illinois USA, 22-Feb-03
Larry, I don't think anyone on the panel would disagree with your notion that experiences cannot be designed—they can only be designed for. Certainly, if we could design them it would make the job of archiving them somewhat easier. The fact that...


Larry Irons, I.C. Technologies, St. Louis, MO USA, 15-Jan-03
Some of the comments in response to this question as well as the others I've read don't take an explicit position on whether experience design involves “designing experience” or “designing for experience.” The two don't seem...


LOOP June 2003 Number 7